Morning sun casting star tile shadows across a limestone wall, with an amber perfume flacon and white jasmine on marble

The Art ofSignature
Scent

Fragrance compositions and guest amenities for hotel chains

By True Nature Goods Limited

This link records the time, approximate city and device of each visit.

A presentation composed like a perfume

A perfume reveals itself in stages. We have built this presentation the same way, from the first impression to what stays with you.

The Old City

Syrian by heritage, registered in Europe

True Nature Goods Limited is the company behind The Old City. We have brought long experience together in a European company, and we keep our roots in the old cities of Syria.

United Kingdom

Registered company

Germany

Registered company

Syria

Registration in progress

Turkey

Soap produced to our own recipes

Soap, cleaning, perfume. One house.

Three crafts held to one standard: luxurious, precise and finished to the last detail.

The Old City soap collection box with a gold tree and wax seal

Soap

Olive oil, laurel and guest soap

Shampoo, conditioner and body wash in wall dispensers with gold pumps

Cleaning

Body care, housekeeping and refills

A green perfume flacon with a gold cap on carved stone

Perfume

Signature scents and perfume brands

Bergamot, bitter orange and bay laurel in morning sun

Topnotes

The first impression

A bright hotel lobby with white marble, arches and a tall flower arrangement

Guests meet your hotel through the air first

Smell is the sense most closely tied to memory. A guest may forget the room number and still remember how the hotel smelled.

A bright marble hotel vanity with bottles, towels and a green soap

What a signature scent gives a hotel group

Recognition

Guests know the chain by its scent, in any city.

Memory

A scent stays with a guest long after checkout.

Consistency

One master formula means every property smells the same.

New value

The same scent can leave with the guest as a gift.

Your brief, as we understand it

Several chains, several hotels

Each chain has its own guest and its own character.

A signature for each chain

A fragrance composed for it alone, at its own level of quality.

The same scent in every detail

The air, the soap, the shampoo and the smallest amenities.

A bright hotel bed in morning light with a sprig of jasmine on the pillow
A bright hotel lobbyA hotel bed in morning lightWall dispensers with gold pumps on a marble bathroom wallA candle, reed diffuser, towels and slippers on dark marbleA walnut gift box of three stamped soaps beside a ribboned box

Your scent, from arrival to departure

A pink Damask rose in full bloom with morning dew

Heartnotes

The composition

The courtyard of an old Damascus house in morning sun

We compose scent the way the old cities taught us

In the souks of Damascus and Aleppo, perfumers have blended roses, resins and woods for centuries. We bring that craft into modern perfumery, with the structure and finish a luxury hotel group expects.

Hands picking pink Damask roses into a woven basket

The rose that carries the name of Damascus

In the village of Al-Mrah near Damascus, families pick the Damask rose by hand in the early morning. In 2019, UNESCO added this craft to its list of intangible cultural heritage.

This is the scent culture we come from, and the reason the rose sits at the heart of our palette.

A perfumer holding blotter strips over a white marble table with glass bottles

Two schools of perfumery, one composition

Long experience, brought together in one house

Local masters

Levantine perfumers who know oud, rose and resins first-hand, and the taste of the region and its guests.

Global perfumers

International experts who bring structure, lasting power and the standards of modern fine fragrance.

A composition unfolds in three acts

A fragrance is built in layers that evaporate at different speeds. Designing that timing is the perfumer’s real work, and it maps closely onto a guest’s stay.

ArrivalThe stayLong after

Top notes

The welcome. Citrus, herbs and light spice, bright and brief.

Heart notes

The character. Flowers and aromatics that give a chain its identity.

Base notes

The memory. Woods, resins and amber that stay in the room and on the skin.

A copper alembic in a bright white room with baskets of rose petals

From first sketch to master formula

One

The brief

We study each chain’s guests and standards.

Two

The sketch

Perfumers propose several scent directions.

Three

The trials

The chosen direction is refined in versions.

Four

The hotel test

Your team lives with it in real rooms.

Five

The formula

One approved formula becomes the signature.

Bay laurel and olive branches in an old stone courtyard

A scent sketch for Noor Hotels,
heritage boutique hotels

Al-Hosh

The courtyard, at first light

This composition opens on bitter orange and laurel, as if the morning has just reached the fountain, then settles on warm cedar.

Top
Bitter orange, bay laurel
Heart
Jasmine, olive leaf
Base
Cedar, soft amber
An amber flacon and red roses in a bright palace room

A scent sketch for Almas Grand,
flagship five-star hotels

Diwan

The reception room of a great house

Saffron announces the welcome, Damask rose and frankincense give it ceremony, and oud gives it depth.

Top
Saffron, pink pepper
Heart
Damask rose, frankincense
Base
Oud, amber, sandalwood
An AZUR perfume bottle among rippled glass

PerfumeBrands

Perfume and beauty brands we have built

From the first sketch to the finished box

We design perfume bottles, fragrance identities, packaging and complete product lines for perfume and beauty brands.

The Nicheist green flacon on carved stone

The Nicheist

Emblem, flacon and packaging

AZUR bottle

AZUR

Fragrance identity and colour editions

A Zone Scent oil bottle in a warmly lit room

Zone Scent

Fourteen scents, essential and diffuser oils

SARA serum

SARA

A skin care line, from concept to gift box

Luxury perfume

The
Nicheist

A niche perfume house, designed from the first line

A crowned emblem, a faceted glass flacon and a sculpted gold cap.

The Nicheist faceted blue glass flacon with a gold cap
The Nicheist crowned logo

A crown and a tulip, drawn into one mark

A tulip in black and white
An old crown on a wooden table in black and white

From the mark, a royal pattern

Three ornamental seals built from The Nicheist emblem

Seals and ornaments grown from the same lines as the emblem.

A green and gold royal pattern built around the emblem

From the first sketch to the finished flacon

Every decision was drawn, modelled and refined before production, the same discipline we bring to a hotel’s signature line.

Sketchbook of emblem studiesSketch
The Nicheist crowned logoEmblem
Grey 3D study of the flaconForm
The finished Nicheist flacon on carved stoneFinish
Technical drawing of the bottle and capEngineering

One flacon,
a family of colours

The same logic can serve a hotel group: one design language, with a colour and a scent of its own for each chain.

The Nicheist flacon, Emerald editionThe Nicheist flacon, Amber editionThe Nicheist flacon, Amethyst editionThe Nicheist flacon, Sapphire editionThe Nicheist flacon, Ruby edition
A tulip-shaped glass flacon with a crown cap on deep teal velvet, circled by The Nicheist name

The emblem, made into a flacon

AZUR perfume bottles and boxes in five colour editions behind rippled glass

AZUR

Purity, clarity and modern elegance

Each edition lives in its own colour, and all of them share one bottle, one gradient and one system of packaging.

Every detail, from glass to ribbon

Form

Volumes and proportions studied first.

Glass

A gradient held inside clear glass.

Packaging

The same gradient carried onto the box.

Gift edition

A ribbon and a box made to be kept.

White form study of the boxes
Close view of the AZUR glass bottle
AZUR gradient box with debossed name
White AZUR gift boxes with ribbons
Zone Scent diffusers in white and marble with oils and a spray on a dark marble table by a window

Zone Scent

Fourteen fragrances

Essential oils and diffuser oils, with scent diffusers for homes, offices and hotels.

A Zone Scent oil bottle on a wooden table in a warmly lit room
A marble Zone Scent diffuser releasing mist beside an oil bottle in warm light
SARA cream, serum and tube among sculpted curved forms at sunrise

SARA

A soft dawn, shaped into a brand

A complete skin care line built around fluid architecture and a sunrise gradient, down to the gift box.

SARA, from an idea to a gift box

Pencil sketches of fluid formsConcept
White sculpted form studyForm
SARA serum bottle within curved formsProduct
Peach and blue gradient studiesColour
SARA gift box with cream, serum and tubeGift box
Inn on the Lake shampoo and body wash on a marble basin

ForHotels

What we do for hotels

What we do for hotels

We give a hotel one identity that guests can smell, touch and take home, from the first scent sketch to the last refill.

Scent

A signature fragrance, composed for each hotel or chain.

Product

Amenities, soap, room fragrance and housekeeping, made at scale with our partners.

Identity

Labels, packaging and design in the hotel’s own look.

What we can make for your hotels

Signature scent

Bath and body

Guest soap

Room fragrance

Candles

Linen spray

Housekeeping

Bulk refills

Packaging

Labels and logo

Towels and slippers

Guest gifts

Every format, in the right size

The sizes of a complete hotel range, from the bathroom to housekeeping. Each can be adapted to your rooms.

Bath and body

Shampoo and conditioner
300 ml
Body wash and hand wash
300 ml
Body lotion
300 ml
Hand cream
75 ml
Guest soap
40 g
Bath salts
300 g

Room fragrance

Reed diffuser
200 ml
Room spray
100 ml
Linen and fabric spray
500 ml
Scented candle
220 g
Wax melts
6 cubes
Scented sachet
Wardrobes

Housekeeping and refills

Surface and bathroom cleaners
500 ml
Glass and floor cleaners
500 ml
Air freshener
500 ml
Hand wash refill
5 litres
Body wash and shampoo refill
5 litres
Floor cleaner refill
5 litres
An Ullswater Mist reed diffuser on a polished table in a hotel lounge, with Ullswater and the fells through the window

Composed for Inn on the Lake,
Ullswater, Lake District

Ullswater
Mist

The lake, in the morning light

Fresh lake air opens the scent, mint keeps it cool and clear, and soft musk settles like clean linen.

Top
Fresh lake air
Heart
Mint
Base
Soft musk
An Ullswater Mist room spray on a stone table, with morning mist on the lake and a stone hotel behind

Why this scent was chosen

Inn on the Lake stands in 15 acres on the shore of Ullswater, and most of its 44 rooms look over the water or towards Helvellyn.

lakedistricthotels.net/innonthelake

The shore

The hotel’s lawns run down to the water, so the scent begins with the air off the lake.

The air

Lakeland mornings are clear and green. Fresh lake air and mint stay just as light and never compete with the view.

The stay

Soft musk is easy to live with, night after night, in the room and on the skin.

The experience

Morning, at the basin

A guest meets the scent in the lounge, the bedroom and the bath. The day opens on its freshest side, with lake air and mint in the shampoo and body wash, and the lake in the window.

Inn on the Lake shampoo and body wash on a marble basin, with Ullswater through a sunlit window
An Ullswater Mist candle lit on a polished table beside a stone fireplace, with the fells at dusk through the window

Evening, by the fire

The candle brings out the base, a soft musk, as the light leaves the fells. One scent carries the whole stay, so that a guest can still recall it at home.

Inn on the Lake

Ullswater, United Kingdom

The full Inn on the Lake range: bath and body amenities, fragrance collection, cleaning products and five litre refills

Kaya Izmir

Izmir, Turkey

Kaya Izmir shampoo, conditioner and body wash in wall dispensers with brushed gold pumps, beside boxed soap and a reed diffuser on a gold tray
Cabir Deluxe hand and body lotion, eau de parfum, room fragrance, soap and a rolled towel on marble, in black and gold
A Cabir Deluxe candle and reed diffuser on a gold tray, beside an embroidered towel and slippers

Cabir Deluxe

Sapanca, Turkey

A pleated Cabir Deluxe soap with a black and gold seal, beside a rolled towel and white jasmine on dark marble

A gift to take home

The stay ends with something to keep, boxed under the hotel’s own mark.

Cabir Deluxe gift sets

A Cabir Deluxe walnut gift box with three stamped soaps beside a ribboned box
A Cabir Deluxe gift box with three wrapped soaps beside a dark outer box with gold pattern
A green olive oil soap bar on a walnut dish beside a stone basin

Basenotes

Soap, cleaning and our factory

The Old City soap collection: an ivory gift box with a wax seal and six wrapped bars in a dark tray
An Old City soap bar on sunlit stone with olive leaves, oud wood and a bowl of oil

Olive oil soap

The bar where our story began. Olive oil and laurel, in the soap-making heritage of Aleppo.

An Old City olive and laurel soap bar on a stone basin with olive leaves
A jar of The Old City Moroccan black soap on stone beside a brass bowl and towels

One of our manufacturing partners

400+

standard products from a single factory

Plus unlimited custom production
across personal care and cleaning.
Alpha Pharma, founded in Aleppo in 1984

Four decades of making

Our soaps, cleaning products and amenities are made with partners of this size. Alpha Pharma is one of them, with separate sections for shampoo, cream, toothpaste, cologne and glass cleaner, in pack sizes from 10 ml to 1.8 litres.

1984

Founded in Aleppo

15+

Brands of its own

7

Markets reached, from Turkey to Saudi Arabia

400+

Standard products, plus unlimited custom production across personal care and cleaning

Certified to international standards

Eight international certificates, from cosmetic manufacture and quality to environment, safety, halal and natural standards.

ISO22716

Cosmetics GMP

ISO9001

Quality

IFS

HPC Version 3

BRCGS

Consumer Products

ISO14001

Environment

ISO45001

Health and safety

Halal

OIC/SMIIC 4

COSMOS

Natural / Organic

Quality built in

Quality is built during production, not only checked at the end.

Tested materials

Raw materials come from global suppliers, and any that fail the test plan are rejected.

Expert oversight

Chemists and specialists follow production, with a water treatment unit and dedicated warehouses.

Our manufacturing partner supplies more than

75

hotels around the world

The courtyard of an old Damascus house in morning sun

Why The Old City

Composition first

Local masters and global perfumers on every scent.

One partner

Scent, product and packaging from a single house.

Proven quality

A product that has held its own against larger companies.

Real roots

A scent culture we grew up in, from Damascus and Aleppo.

Morning sun casting star tile shadows across a limestone wall, with an amber perfume flacon and white jasmine on marble

Let us compose your first signature

Choose a pilot chain

One chain to shape the first scent and amenity line.

Hold a scent workshop

We set the direction and the quality level with your team.

Smell the first trials

Scents and amenity samples reach your team for testing.

Omar Aoir
contact@theoldcityshop.com
+44 7811 192206
True Nature Goods Limited, theoldcityshop.com

Editing. Type on any gold text, or drop a photo on any picture.